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Harvard CUSD 50 Identity Guide
Here you will find guidelines for all district communication. Consistency is essential to our identity and supports Strategic Goal 3. Any letter, website, poster, banner, t-shirt or other representation of the district should reinforce a positive visual image of Harvard Community Unit School District 50. Our visual identity reflects who we are and where we are going.
01. Primary Logo
02. Stacked Logo
03. Mark Only
04. Color
05. Typography
06. Letterhead Guidelines
07. Logo & Mascot Downloads
08. Official District & Building Names
01. Primary Logo
The Harvard Community School District 50 logo is the keystone of our visual identity and one of the three variations is used on all communications materials. Using it consistently will enhance the community’s recognition of who we are and build trust.
Usage
The logo must be reproduced from high-resolution digital artwork.
As the primary graphic identity for the institution, one of the three variations on the formal logo must appear on all communications, including brochures, stationery, business cards and websites.
The logo may not be reconstructed or altered in any way. This rule includes but is not restricted to type, the ruled line, outlines or embellishments. Do not create secondary logos, as this is confusing to audiences and dilutes our goal of creating a common, mutually reinforcing image.
Clear Space Requirements
To ensure the integrity and visual impact of the logo, the appropriate “clear space” must be maintained on all sides. There should always be 1/2 the distance “x” between any part of the logo and any other page element or the edge of the page, where “x” is equal to the height of the well.
02. Stacked Logo
Clear Space Requirements
To ensure the integrity and visual impact of the logo, the appropriate “clear space” must be maintained on all sides. There should always be 1/2 the distance “x” between any part of the logo and any other page element or the edge of the page, where “x” is equal to the height of the well.
03. Mark Only
Using the logo mark alone provides a subtle variation for communication materials.
Clear Space Requirements
To ensure the integrity and visual impact of the logo, the appropriate “clear space” must be maintained on all sides. There should always be 1/2 the distance “x” between any part of the logo and any other page element or the edge of the page, where “x” is equal to the height of the well.
04. Color
Adhering to the following color reproduction guidelines creates a consistent image and maintains the visual impact of our identity.
Whenever possible, the logo should appear in CUSD 50 black, yellow and gray colors identified below. It may also be reproduced in black or white. When appearing on a white or light background, the entire logo should be pure black for both print and web. When appearing on a dark or black background, the entire logo should reverse out to white.
For All Print Applications
For spot color (offset) reproduction, please use either the Pantone® Matching System for coated paper. For full color (CMYK) reproduction, please use the CMYK recipe for process color matching:
For Web Color Usage
For web use, please use the following breakdown for online color matching:
Restrictions Regarding Colors and Logos
Do not print the signature on a solid yellow background.
Do not print the signature in black over a dark background.
Do not print the reversed out signature onto a light or white background.
Do not place the signature on a heavily patterned background.
05. Typography
The official typefaces of Harvard Community Unit School District 50 are Roboto Slab Bold, Roboto Slab Regular, and Roboto. These are for use on all Harvard Community Unit School District print and web publications. Roboto is a Google font and is widely available to download for free online or through your layout application of choice.
For Headers
For Sub Headers
For Body Copy
Download District Typefaces
If you need assistance installing the Roboto family of fonts on your device, you can open a service request with Harvard CUSD 50’s Technology Department here.
Spiritwear Typography
While the Roboto font family can be used for apparel, traditional spiritwear typography is available for uniforms and other active wear.
Varsity is a traditional athletic font with large block letters.
College Block 2.0 is narrower and taller block font that echoes the design of university athletic wear.
Download Spiritwear Typeface
A Note About the Font Comic Sans
Comic Sans has widespread use in K-12 education. As professional educators, how we present ourselves and communicate is key to connecting with families. The fonts we use should reinforce our messaging. Please avoid using Comic Sans and other handwritten fonts for professional communication. Comic Sans is a fun, childish, and informal font. Using Comic Sans can be okay when communicating with young students, but it should not be used for communication with parents or staff.
06. Letterhead Guidelines
All letterhead and Harvard CUSD 50 stationary must adhere to the identity guidelines established within this style guide. Please do not attempt to format your own letterhead. Letterhead templates are available in the district’s Google Doc template gallery.
Creation of an electronic version of your letterhead (a Google Sheet Template), additional stationery, business cards, and other collateral materials can be provided by the CUSD 50 Communications Department.
Changing the margins of a letterhead template will affect the layout of the letterhead and degrade the identity. Learn how to correctly alter document margins without affecting the letterhead layout by watching this video.
07. Logo & Mascot Downloads
Logos
Mascots
Need a different file type? Contact our Communications Department.
08. Official District & Building Names
District
Harvard Community Unit School District 50
(do not include a hashtag “#” in front of 50)
Harvard CUSD 50
(place a space between “CUSD” and “50”)
CUSD 50
District 50
Buildings
Central Office
(this building is no longer called the Central Administration Center)
Harvard High School
Harvard Junior High School
(do not abbreviate “Junior” as “Jr.”)
Jefferson Elementary School
Richard D. Crosby Elementary School
(can also be shortened to Crosby Elementary School)
Washington School